No, no, someone zeroed me and I thought, what? I was just thinking and posting. I'm all for your doing well, sw.
I'm not clear on good practice. I just know, at least in part, that snappy business names were useful to some of my pals and on occasion, us.
I wasn't making fun of you with the issimisses stuff - just saying, it's a hard learn.
Maybe this is a good time to adapt that. Memory is good. And maybe a logo or revolving pic for that memory.
Trust me, I'm no business whiz. And I surely don't mind if you disagree.