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Mon 27 Jul, 2009 07:17 pm
Could tiny tags replace barcodes?
A replacement for the black and white stripes of the traditional barcode has been outlined by US researchers.
Bokodes, as they are known, can hold thousands of times more information than their striped cousins and can be read by a standard mobile phone camera.
The 3mm-diameter (0.1 inches), powered tags could be used to encode nutrition information on food packaging or create new devices for playing video games.
The work will be shown off at Siggraph, a conference in New Orleans next week.
"We think that our technology will create a new way of tagging," Dr Ankit Mohan, one of the Massachusetts Institute of Technology (MIT) researchers behind the work, told BBC News.
Distant reader
The Bokodes currently consist of an LED, covered with a tiny mask and a lens.
Information is encoded in the light shining through the mask, which varies in brightness depending on which angle it is seen from.
Bokodes use light to encode information
"It is either bright or dark depending on how we want to encode the information," said Dr Mohan, who works for the MIT Media Lab Camera Culture group.
The researchers believe the system has many advantages over conventional barcodes.
For example, they say, the tags are smaller, can be read from different angles and can be interrogated from far away by a standard mobile phone camera.
"For traditional barcodes you need to be a foot away from it at most," said Dr Mohan.
The team has shown its barcodes can be read from a distance of up to 4m (12ft), although they should theoretically work up to 20m (60ft).
"One way of thinking about it is a long-distance barcode."
Initially, said Dr Mohan, the Bokodes may be used in factories or industrial settings to keep track of objects.
'Look at me'
However, the team also thinks they could be used in consumer applications, such as supermarkets, where products could be interrogated with a shopper's mobile phone.
For example, they could be used to encode nutritional information or pricing offers.
"One to the side may say 'hey, look at me, I'm a dollar cheaper'," said Dr Mohan.
Taking a picture would also allow people to compare lots of different products quickly.
A similar system could be used in a library, said Dr Mohan.
Bokodes (centre) are much smaller than traditional barcodes
"Let's say you're standing in a library with 20 shelves in front of you and thousands of books."
"You could take a picture and you'd immediately know where the book you're looking for is."
And the team also believes the tags could find their way into places not normally associated with traditional barcodes.
For example, the system's ability to read angular information could allow its use in motion-capture systems used to create videogames or films.
Dr Mohan said they could also be used to augment the information incorporated into Google Streetview, a service which allows users to browse a selection of pictures taken along city streets.
At the moment, the images for Streetview - accessible through Google Maps - are collected by trucks and cars fitted with several cameras.
"Shop and restaurant owners can put these Bokodes outside their stores and as the Google truck is driving down the street it will capture the information in that."
For example, a restaurant could put menu information inside the tag.
When the data is uploaded to Google Maps, it would automatically be displayed next to the image of the restaurant, said Dr Mohan.
Colour code
Currently, the tags are expensive to produce - around $5 (£3) each. This is, in part, because the early prototypes require a lens and a powered LED.
However, the researchers believe the technology could be refined so that tags were reflective and require no power.
"We already have prototypes which are completely passive," said Dr Mohan.
In this form, they could cost around 5 cents each, he added.
It is not the first time that companies or researchers have suggested replacements for, or enhancements to, barcodes.
For example, in 2007 Microsoft launched its High Capacity Colour Barcode, a series of coloured geometric patterns.
Radio Frequency Identification (RFID) technology - essentially tiny electronic tags that broadcast encoded information - were also touted as a barcode replacement.
Although they are now used in many applications, such as library books, passports and travel passes, RFIDs have yet to displace the familiar black and white stripes of the barcode.
@edgarblythe,
....but will retailers buy into it with the big cost of the changeover?
It's far enough in the future, I don't think they are even considering it, yet. But, it was probably expensive at first, to switch to barcodes.
@edgarblythe,
Hmm, true, but everybody's in the midst of this economic slowdown stuff.
Ah, if it's 10 years down the road, ahll vill be goot then, ya?
@Reyn,
Reyn wrote:....but will retailers buy into it with the big cost of the changeover?
Not just the cost of the changeover, but the ongoing cost would be 5 times more than barcodes if they get to their 5 cent projection.
I think it would have to take a dramatic improvement (like being able to scan a whole shopping cart at a time) to really take off.
@Robert Gentel,
Walmart has been totalitarian in their insistence on RFID, and they almost always get their way because they are so big, but they have met tremendous resistance to RFID because of the cost factor. Also, because manufacturers don't think that it is a big enough improvement over bar codes which leads them to believe that Walmart is being a corporate dick. Sams Club side of Walmart is now charging a fee to all manufactures who do not use RFID, I don't know if they are yet for shipments to Walmart.
I don't care HOW stores and manufacturers store their costs - I want to know the price of the items I buy. I want either each item tagged with a readable price OR clear shelf signage. I miss the old price stickers on the top of each can.
Why all this fuss? Probably because inventory is the key to success. KMart never knew its inventory. That was part of its downfall.
Other tagging I'd like to see is a uniform product date. I'd like to know how old that package of cheese is, how long that package of chicken has sat in the meatmarket, and when that shrimp was flash frozen. At least knowing the country of origin is a good start.
this is just a preparation for the 666 number we will all be rquired to wear on our foreheads or wrists..... I could have told you that...soon the Anit Christ will reveal himself and without the mark of the beast, people will be unable to by that sterling silver solar operated studded butt plug from sharper Image....there will be mass suicides....