Brief project description:
The new Porsche Museum will express the company's self-confident stance and high standards in architectural terms, while at the same time conveying the firm’s dynamism and vitality.
The Porsche Museum was conceived as a gravity-defying, dynamically formed monolithic structure that seems to hover above the folded topography of the ground and the first-floor levels. It contains the exhibition area, and provides an opportunity to spatially experience the Porsche “cosmos".
On the first floor is the entrance area, which acts not only as a foyer and hub but also offering interesting insights into the “roots of the Porsche experience,” providing visitors with focused views of the vintage car workshop and the archive.
The exhibition space is conceived as a vast arena that renounces hierarchical principles of order and a linear, predetermined single approach of presentation. Cross references emerge and can be followed both spatially and thematically.