In search engine optimization, inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy.
But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over. Therefore, it's one of those inbound marketing tactics that requires dedication and the realization that success won't happen overnight. So how can you take control of something that is seemingly out of your hands? Don't worry; you're not totally out of luck.
If you're new to the concept of an inbound link, read this introductory article about inbound links before you move on. All set? Great! Now you're ready to tackle 8 powerful link-building tactics to improve your business' search engine optimization.
