Businesses nowadays are recommended to create their own websites so that they can compete in the market. That is because the internet has become the most powerful marketing tool. Many businesses, even bloggers, have succeeded in their career because of the internet. With such in regard, WordPress has also become a great tool for owners and bloggers. It is a powerful tool that allows people to create their own website for free. It also has a lot of plugins that can be downloaded and installed in order for them to personalize their websites. Beginners are advised to read and watch videos of
wordpress tutorials so that they will be able to understand such better.
The thing is that simply creating a website is not enough so that people will get to know their business or blogsite. As similar to physical stores, there are also a lot of competitions in the online world. Thus, they should make sure that they can be noticed by online searchers. Learning ways to market a website is very important. One of the easiest and most effective strategies is creating a promo through the use of contests or giveaways. It has been tested for years that freebies are able to attract customers or clients. Such is basically related to human nature. However, in order for such promotional strategy to succeed, they should have a clear
blueprint of the contest or giveaway program.
The first thing to do is of course to plan well. They should have a clear objective as to why they are creating a website contest and giveaway program. Basically, is of course to promote their site. However, they should also have a specific objective or goal. Are they doing such to just increase their website traffic or visitors? If not, are they making such in order to increase their email conversions? Are they increasing the information on their database? Or are all of those mentioned included in their purpose? By identifying such, they will have a clearer view as to how the program will go about.
After identifying a specific objective, they can start conceptualizing the kind of program they are going to create. Through such, they can create entry mechanics that will work for their objectives. The most common is letting customers sign up using their email addresses and making them like or comment on a certain blog on their website. Through such, customers will not just simply visit the website but will also be navigating it. For some, they may require their clients to purchase a product in their physical store or online in order for their entries to be approved. However, such may not be very effective for some since most customers will be wary of buying a product. The nest thing to do is to create the contest or giveaway on their website. The easiest way is to download and install a contest and giveaway Wordpress plugin.
A recommended plugin by some users and reviewers is the
Contest Cat Contests & Giveaways plugin. After which, they should make sure that they create a landing page wherein people will be transferred to in order to read the mechanics and everything about the program. Additionally, they should also promote the program through social media and other platforms.
