Normative Language

Normative Language
We live in a globalised society in which the normative ethical language is that of the public benefit.
This provides a rhetorical basis for justifying every form of philosophy, however these do in fact conflict.
In general terms, where there is not outright chaos and conflict, we can justify acts as altruistic, or as self-interested freedom, or as blind 'religious' obedience.
Altruist society can only justify itself in those terms, which is essentially a pragmatic exercise showing the outcome as well as the motive for any action. Belief in 'god' will be in the those terms. But altruism may easily be converted to pure globalised individualism, in which everyone has rights and duty is merely the provision of those rights.
But those who believe in systemised religions or philosophies, may employ the normative language, concentrating on duty. Since 'god' must have human benefit at heart now or long term, and the mind of 'god' must be beyond human understanding. A more secular philosophy may appeal to logic about how natural laws operate. An economic system that appears to be universal, but which makes assumptions that might at last be faulted.
Those with a belief in pure individualism, will talk endlessly about freedom and equality. And that unfettered competition will profit everyone in the long term. They will stumble over equality and interpret it as equality of opportunity, which may well only reward the few and make them demi-gods over society.