Those were advertisments publicing physical appearance related products: a light drink and a fascina le pair of jeans, one shows a man who takes caer of his body (low fat drink) and another one self confident enough to pay attention to what he wears and how good it looks on him.
A sandwich has nothing to do with a naked woman, not has a car, or a turistic destination or an alcoholic drink...
I daré you to find just one spot using a man,s body as a calling for every ten using a woman,
I only want to see women that I would be willing to ****...
Does this make be a bad person?
Not that I care hardly at all!
Only that which appeals to us inspires us to part with money:
When a male views an attractive woman's body, that is, a body that displays outward signs of genetically superior reproductive and infant-feeding potential, he is unable to make rational choices or use sound judgment to evalate, because it triggers the male mating response. This results in susceptibility to advertising.
Women have no connections between visual stimuli and their reproductive drive. In fact, the woman's drive to reproduce is so weak compared to the male, advertisers seldom try to exploit it. Rather, they present the beauty of other women and the means to look like her.
Writers in media aimed at women present material that is of no other value than to prepare the reader for the sell. An article might cover the use of astrology as a tool to find the perfect guy, thereby removing rational thought from the issue, and leaving all possibilities equal, no matter how unlikeley.
The shampoo ad on located with located near the article pictures a sexy model with fantastic hair, holding a bottle of shampoo near the shower. To women it makes perfect sense that the model is attractive because she uses that brand of shampoo. So, the reader can look like the model by purchasing the shampoo.
Implied is that there exists a man, vaguely described from time to time in media for women, who, if only to be found attractive by him in the critical moment fate brings the two into visual proximity, will yield unending romantic bliss and an endless litany of selfless acts done on her behalf.