How does "off-page" seo work on Google ?

off Page SEO is very important for website.

off page increase in rankings.
off page increase in PageRank

how does it increase your website's ranking?

If you do quality work then Off-page SEO is really effective.

Hey bijutoha,

As you are well aware that there are two types of SEO that you can do - On-Page Optimization and Off-Page Optimization. Each is done with their own way.

On-Page SEO is WAYYYYYYYY more important that Off-Page SEO. But that does not mean we can ignore Off-Page SEO and expect to get good traffic.

What Google does is that it sends crawlers to different websites and collects information and references that it gets to all other sites. There are two types of links in a site :- In-bound links - the ones which come from outside the site to our site, Out-bound links - the ones which our site provides to other sites.

So, what off-page SEO really is that it is getting good references to your site and the engagement of the user on your site. If these are good you will get good Page Authority and Domain Authority, ultimately leading to a higher Search Engine Ranking Page rank.

Hope it helps !

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

The number of linking domains. The number of domains linking to you is one of the most important ranking factors.

The number of linking pages. There might be a number of links from a particular domain to your site, their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.

PageRank of linking page. Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Therefore, you should strive to build links from high PR pages.

Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.

Authority of linking domain. Similarly to a page PR, the authority of a domain may be a ranking factor too. For that reason, a link from low PR page on a high PR site will be worth more that from a lower PR one.

Links from homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.