tell me about latest seo techniques

Do you work for an SEO business? I get lots of calls about SEO. It's always the same pattern.... they tell me that no one can find my business online. I ask them what keywords they tried. They always say the same thing. I always say 'I'll try that right now... Oh look my business has come up near the top on the first page of google' (which it does). If I'm not too busy I then enjoy pointing out that they lied to me and asking if their mother knows they have a job lying to people.

you have to emphasis on off page SEO techniques like.
classified
Directory Submission
Social Bookmarking
pdf sharing
video sharing
blog commenting
blog posting
forum posting