TV Everywhere Revenue estimation

Questions raised:
1. The REVENUE of advertising per year on mobile devices

2. The types of advertisers interested in advertising on such a platform

3. the peaks of advertising during the day

4. Market study of end users(size, demographics)

5. any other details that would enable a revenue estimate
the effect of a new entrant in the market

All the information should be supported by empirical evidence

REPLY.

Memo to hypios. Subject: Potential revenue request.

Answers as follows:

1. $283.14, or 250,000 Cypriot Euros as at close of trading yesterday.

2. All those waiting for the 8.32 to Paddington.

3. The main peaks seem to occur during re-runs of Baywatch or anything involving documentaries about the Himalayas.

4. 3.5 inches. Bald males over forty.

5. The most recent new entrant to the market was a Mr Ralph Snoade, who originates from a pretty respectable suburban area near Wimbledon. He was purchasing imported asparagus and was wearing an expensive watch, so estimates for revenue are reasonably high.

Empirical evidence has been requested, but so far the only reply has been from British Guyana, who passed on a message for her Maj to remind her that it was no longer subject to British rule.

Yours, etc etc.