@yusufpathan,
Now It does not, but if putting it makes it brand-able, easy to remember and understand: Then why not?
As far I have experienced your any action (what ever so called SEO Practices) is meant for ease of searcher and its stakeholders is fair, if you are doing only for search engine then its absolutely a sort of spam or black hat technique.
Google is smart enough it will judge you!
You cant say if your domain has keywords then you will be victim, absolutely not, but you have to be sensible!