Would you set up "Tugg" movie event at your local movie theater?

Multiplexes programmed by you — and your many Facebook pals.

In February, Nicolas Gonda co-founded Tugg, a new venture that bills itself as “a collective action web-platform,” but is really just a simple way to see the movies you want at your local movie theater with a bunch of fellow fans.

Basically, Tugg is Groupon meets the Long Tail, at your local multiplex: You want to see Dr. Strangelove on the big screen with a bunch of like-minded souls? No problem. Tugg has deals with most of the nation’s largest chains (like AMC, Regal and Cinemark, to name a few) and, increasingly, with many of the studios. Just get the theater’s minimum number of butts into seats, and you’re screening is a "go."