@chai2,
All of a sudden, in both print and TV ads for mascara, I'm noticing there is fine print that states the model is wearing "lash inserts".
I guess someone got after them, so they had to admit to enhancing the model's lashes with something other than the product they are selling, but I think that's still misleading advertising, even with the disclaimer. It's impossible to tell, from the model's eyes, what's due to the effect of the mascara, and what's due to the "lash inserts".
Not that I ever thought that cosmetics/make-up advertising was completely truthful, but this sort of thing makes it downright ridiculous.