I would call it unethical, but the opinion is personal, not legal. With luck, someone will be calling you for references. Give him a good one.
If you agreed to provide a reference, then this is overdoing it but probably not illegal per se. But still! What if he listed the name and address of someone escaping from a cruel marriage? And, in any event, you didn't agree to have your name used. For you, it may not be much more than an irritation, but for someone with a restraining order who's had to change their address and phone number several times, this is a matter of life and death.
I suggest calling and complaining. I bet you won't be the only one who'll be complaining about this. The flyers that are already out the door can't be recalled, but you should be able to get him to stop sending out new flyers with your name and address.
And if you don't get satisfaction, there's always the office of consumer affairs.
How about a letter to the editor of your local paper, asking the same question? (Is that an evil thought?)
No, there were no addresses, just names- Eight pages of them, his entire database, I would conclude. There were a few testimonials.
I wouldn't do anything about it- it is just an irritation. This is a rather small town, and there would be no point in making a fuss. I just wanted the opinions of members, especially those who are in business.