Probably more than you wanted to know. Beers was responsible for, among other things, the unhappy ad blitz of "America loves Muslims" broadcast to the Arab countries, which went over like a lead balloon. The parting was by mutual consent.
A realease of biography, hiring, dated 11 October 2001
Interview with Terence Smith in January 2003
Departure of Charlotte Beers, Under Secretary for Public Diplomacy and Public Affairs
Secretary Colin L. Powell
March 3, 2003
Charlotte Beers, a key and vital member of my team, is leaving us shortly for health reasons. Since she arrived in October of 2001, she has brought new energy, new ideas, and new enthusiasm to our interaction with the public in America and throughout the world. Charlotte brought incredible expertise from Madison Avenue to Foggy Bottom. At a critical and stressful time for our nation, she and her team sharpened our policy advocacy and took our values and our ideas to mass audiences in countries which hadn't heard from us in a concerted way for years. She helped us find new ways of making our case to policy makers while expanding our outreach efforts to make connections with ordinary people, particularly in Moslem nations. Her goal of reaching “younger, broader, and deeper” audiences will remain with us as she departs. I thank her for revitalizing our programs, and wish her good health and success in her future endeavors.