I think it's a shot in the dark that will be a novelty for a while. After the novelty wears off it will IMO fall from the sky.
They'll be alright unless they give the pilots rear-view mirrors.
Its a novelty that will end quickly.
LarryBS- I agree. One of the things that I read is that the equipment that they are using is not of the latest vintage. Also, a lot of women are not too pleased with the whole concept, and would probably choose another airline. Hey, I wish them well, but I am doubtful of the outcome of this venture!
I would suppose this means we have differing opinions on the meaning of "no frills."