How do I protect a new product name?

Tags: Legal, Intellectual Property, Trademark
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If I come up with a new product and want to call it something unique (maybe something like "the Super Salad Shredder"), how can I protect it? By the way, it isn't the "Super Salad Shredder". Thanks.

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[+1] - fishin - 10/20/2004You establish a Trademark through the Patent Office.
[+1] - Adrian - 10/20/2004[URL=http://www.uspto.gov/web/trademarks/workflow/start.htm]Start here. US patent and trademark office.[/URL] Get your wallet out too. It's pretty expensive.

You establish a Trademark through the Patent Office.

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Start here. US patent and trademark office.

Get your wallet out too. It's pretty expensive.

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How do I protect a new product name?

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