How to perform this study and which statistical test to use for analysis

I am working as Brand Manager in a private company. I am conducting a brand audit. I am relatively at beginner level in Statistics. Currently, I am trying to assess our Logo. We are using from last 10 years. There are employees who've worked with company for more than 10 years. I want to check if recall & Recognition of Logo among employees is High (statistically significant) or not. How can I go ahead with this study? What are my IV and DV? What scale is to be used and what statistical test is to be used for analysis?