DAN RATHER: What does it mean to be a liberal, and why did Democrats let self-described conservative Republicans define it for them? Stay here with us.[...]
Next here on the CBS Evening News: FDR and JFK were liberals and proud of it. So how did the liberal label sink so low in today's politics? We'll give you a look when we come back."
In other news of politics, this was kickoff day for a fledgling, small radio network, a beginning effort to create a talk-radio outlet for liberals. But it's not called the Liberal Radio Network. They named it, quote, "Air America." Why did they leave 'liberal' out of the label? CBS's Jim Axelrod examines the evolution and, in some says, the discrediting of a political label.
JIM AXELROD: What might seem like a simple yes or no question--
(Excerpt from Democratic debate sponsored by CBS News)
Unidentified Woman: Are you a liberal?
Sen. JOHN KERRY (Democratic Presidential Candidate): Let me--let me just go to...
Woman: Are you a liberal?
KERRY: Please come to the characterization.
AXELROD: --has become for Democrats like asking if they're still beating their wives. There's no good answer.
MARIO CUOMO (Former Democratic Governor): It suggests to a lot of Americans: mushy-headed, spending too much money.
AXELROD: Which might be conservatives' biggest win in the last quarter-century, redefining the same badge FDR and JFK wore proudly for decades.
ED ROLLINS (Republican Political Consultant): I think a liberal, basically, is someone who really wants to spend your money, wants to have a bigger government, wants to be more intrusive in your life.
AXELROD: Conservatives had help. Democrats ran landslide losers who seemed phony trying to look mainstream, while Republicans had a man who appeared to personify it.
RONALD REAGAN: (From 1988) Their views can only be described by the dreaded L-word: liberal, liberal, liberal.
AXELROD: But it was more than that.
CUOMO: If you'll let me define, I'll say I'm a liberal. Now give me 10 minutes to tell you what it means.
AXELROD: Liberals never understood you don't have 10 minutes to make your point; you have 10 seconds.
RUSH LIMBAUGH (Radio talk show host): It really is a crime. Liberalism is a humanity crime.
AXELROD: In a word, conservatives found a way, such an effective way it's still the first place they go today.
Unidentified Man: (From political ad) Another rich, liberal elitist from Massachusetts who claims he's a man of the people. Priceless.
AXELROD: That's fitting, borrowing the tag line from a successful advertising campaign, because that's what this has been as much as anything else in a country with about as many liberals as conservatives: a triumph of marketing.
DONNY DEUTSCH (CEO, Deutsch Inc.): It is branding. Liberal, as a brand, is tarnished.
AXELROD: Donny Deutsch knows something about advertising. His $2.7 billion agency handles everyone from Revlon to Mitsubishi to Monster.com. Oh, and he's a Democrat.
DEUTSCH: I don't think you're right now, in this day and age, going to ever make the word 'liberal' a positive, electable thing. It's about changing the playing field.
AXELROD: But labels are just part of selling something. The bigger question: Never mind the package, do people want the product? Jim Axelrod, CBS News, New York.
--Dan Rather and Jim Axelrod on the CBS Evening News, March 31, 2004
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I'll bring more. It'll take another day or two.
Only an idiot would try to pretend liberal politicians haven't been ashamed to say they are liberals.
Quote--
I want to see just one liberal who says "I am a liberal and I am ashamed of it."
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Well, that would be interesting, but no one here alleged anyone said anything of the sort. However, I can well understand your attempt to change what I did say. I guess you weren't thinking when you challenged. Don't despair. I won't rub your nose in it. We Republicans are good winners. Lots of practice.
Anyhoo, I'll be back--quoting another impossibly popular Conservative...