How Rich Pins work ???

Are you some kind of Google search scammer?

There are several good explanations as to how Rich Pins work..if you use Google to ask that question": "How do Rich Pins Work"

or.. you can go to Pinterest and seek out their Help section or Help Desk.

Just like every single other Pinterest pin, you can add a link and yes it can be to Amazon or wherever. You'll do better going Pinterest's help section if you have questions: https://business.pinterest.com/en/rich-pins

Rich pins are the business end of Pinterest, very legit and not a scam.