The 99 cent menu likely has a lot more to do with stiff competition from Wendy's, where the 99 cent menu has been around forever . . . they shoulda got rollin' with that before the economy sagged . . .
According to an article I read the other day (on the banckruptcy filing of BK's largest franchisee from up in the Chicago area) the "$.99 sales" aren't due to the economy. The two giants are in a burger war and have been undercutting each other at any cost struggling to get the edge in market share.
Couldn't happen to a better (upside down)company. Now, I am waiting for Wal-Mart's sales to go down. Maybe then.....nah....no. Cruddy company without remorse or socially redeeming value.
) is that they are both featuring menu items that cost 99 cents. I suspect that this has to do with the sagging economy.
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