My problem with all these news stories about The Avengers and other block-busters is that after a film begins to generate that kind of revenue, nobody cares about the content and/or quality of the film any more. It's all about the cash at the box office, not about the movie at all. I'm tired of seeing all the stories about how many hundreds of millions of dollars a movie has grossed on its opening weekend. I want to know whether it's a movie I might possibly want to see or not. But it seems to be assumed, somehow, that just because a lot of people spent their money to rush to the multiplex I better plan on seeing this flick.
Know something? I doubt I'll go see the Avengers at all. It's not my kind of flick.