It did startle me at first but I don't notice it at all anymore.
That, of course, is the point. You don't notice it, but you do see it, read it, your mind/brain takes it in and later, suggests it to you.
(There are studies about eye movement and comprehension confirming all this or Madison Ave wouldn't be spending all of its efforts on massaging the messages you get all day and night.)
My least favorite present day advertising tool is the immediate email/SMS to my phone as I am leaving a place of business
It startles me, irritates me just a little until I remember that I volunteered
to have it sent to me.
If you used a credit card online at Staples, Bed-Bath and Beyond, Target, Macy's and lots of other places (and don't opt out or subscribe to the service,) and you use that credit card while checking out of the physical store, before you can get to the door
, your phone beeps with a reminder message that says, sort of, "Hey-thanks for buying those sheets and pillowcases, um, did you know that towels and bathroom rugs are on sale--40% off??? "
(Okay. I confess. I've twice gone back in to see if I can use whatever they are talking about.)
Your iPhone/Blackberry already broadcasts who you are as you walk around, unless you shut it off as you go into Staples, it tells you that you wanted to know when that glossy photo paper was going on sale.
Joe(I did?? Oh, yes. ••• I did.)Nation