Just out of curiosity, it's a list like any other list that's ever been put out of this type. Why does everyone care that it's NPR's list rather than, say, Fox's list, or CNN's list, or 'some obscure reading club's list'? It gives some good titles, I agree with several in the top 10 (although I'm with Set that Adams is a hack).
The majority of the books in that list are books that I've read, own, and love. It'd be hard to pick a better one, though there are some titles I would insert here and there that have been left off. The ones I haven't heard I'm going to look into because I'm always looking for a good read.