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Tiger's NIKE Ad - what were they thinking?

 
 
Reply Thu 8 Apr, 2010 02:52 pm
did you see it/
Indulgent, weird, haunting and what does it have to do with golf or NKE products/

Being hailed as "genius" and "awful and disrepectful of the dead" at the same time.

your comments . . .
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Type: Discussion • Score: 12 • Views: 1,196 • Replies: 18
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Linkat
 
  1  
Reply Thu 8 Apr, 2010 03:07 pm
@sullyfish6,
I saw about 4 seconds of it, and thought wtf and changed the channel - so clearly at least for me it didn't work.

Heard this morning - that it is a audio of tiger's dad talking. That makes it all the more twisted to me. Imagine that - tiger trying to make money off his dead dad.
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djjd62
 
  1  
Reply Thu 8 Apr, 2010 03:11 pm
i love this summation of from the site What Would Tyler Durden Do

Tiger Woods has a new commercial for Nike, set to air during the Masters starting tomorrow, and it’s a simple black and white shot of Tiger while his (dead) dad does a voice over.

It’s a good ad, but if you have a friend who’s really stoned you can ask him how is Tiger talking without moving his lips, or even better pretend like you don’t hear any voices, and watch him freak out.
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rosborne979
 
  1  
Reply Thu 8 Apr, 2010 03:16 pm
@sullyfish6,
It was weird. It's either a marketing disaster, or marketing genius, the two frequently walk side by side.
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ebrown p
 
  1  
Reply Thu 8 Apr, 2010 03:18 pm
Tiger Woods isn't a real person. (Well there is a real person who plays the part of Tiger Woods, but he isn't the Tiger Woods you see in this ad.)

Tiger Woods is a marketing franchise. He is an image invented by PR specialists to sell us shoes and sports drinks. The agency that made this ad understands this. They are pitching a narrative that will ad to the value of Tiger(TM). The apology, the sex clinic everything is part of this narrative. It is fiction.

There is nothing wrong with this, that is how our image crazed economy works. Although, I was really hoping that he would become a spokesman for a more appropriate product-- maybe Trojan.



rosborne979
 
  2  
Reply Thu 8 Apr, 2010 03:18 pm
@sullyfish6,
I did notice that the lead story on talk-radio news this afternoon was that Tiger Woods had made Par on his first hole. If it weren't for this whole fiasco I don't think that bit of thrilling news would have made it out there. So maybe this entire molehill of an event will turn into a new mountain of cash for Tiger (lounge lizard) Woods.
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djjd62
 
  1  
Reply Thu 8 Apr, 2010 03:27 pm
@ebrown p,
ebrown p wrote:
There is nothing wrong with this, that is how our image crazed economy works. Although, I was really hoping that he would become a spokesman for a more appropriate product-- maybe Trojan.


wouldn't work, according to the broads involved tiger didn't like using condoms
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boomerang
 
  2  
Reply Thu 8 Apr, 2010 03:40 pm
I think it's brilliant marketing.

If Nike was going to stand by him they needed to address whats been going on before launching into a more normal campaign.

Earl was always Tigers "conscious" so having him talk to Tiger puts it back in to the personal/family realm thereby excusing everyone else to go back to what they were doing.

Genius!
ossobuco
 
  1  
Reply Thu 8 Apr, 2010 05:50 pm
@boomerang,
Yeh, but Earl was the fooling around role model... not to the extent of the son, I gather, or at least an early model.

I haven't seen the ad or read about it besides this thread and some news blurbs.
Sounds like a very weird miscue. Wonder what the ad agency is..
Irishk
 
  1  
Reply Thu 8 Apr, 2010 05:57 pm
@ossobuco,
ossobuco
 
  1  
Reply Thu 8 Apr, 2010 06:15 pm
@Irishk,
Thanks, Irish, I guess I'll watch the damned thing.

Ok, I did. Still weird, but not as weird as I was getting ready for.
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dyslexia
 
  1  
Reply Thu 8 Apr, 2010 06:17 pm
I thought it was interesting, probably a lead-in to future ads.
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Gargamel
 
  1  
Reply Thu 8 Apr, 2010 06:22 pm
I just vomited my soul onto my keyboard. Now it's all over my fingers.
ossobuco
 
  2  
Reply Thu 8 Apr, 2010 06:35 pm
@Gargamel,
So, you can see your soul! Is it shiny?
Gargamel
 
  1  
Reply Thu 8 Apr, 2010 07:19 pm
@ossobuco,
No. Just black. Like oil.

Smells like strawberries though. Wait, no, no. That would be the bowl of strawberries I'm eating.
ossobuco
 
  1  
Reply Thu 8 Apr, 2010 07:29 pm
@Gargamel,
Ooh, any glossy rings?
ossobuco
 
  1  
Reply Thu 8 Apr, 2010 07:31 pm
@ossobuco,
To the ad - I am curious how the reactions will break down, pro or con.
0 Replies
 
chai2
 
  1  
Reply Thu 8 Apr, 2010 07:44 pm
@Irishk,
Irishk wrote:

[youtube]http://www.youtube.com/watch?v=6FjYMwPirrI[/youtube]


dude

h ow is tiger talking without moving his lips?
0 Replies
 
Irishk
 
  1  
Reply Sat 10 Apr, 2010 11:46 am
Some of the spoofs are funny...well, one is.

Tiger Woods Nike Commercial Parodies
0 Replies
 
 

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