Would you confuse "The South Butt" with "The North Face"?

Fantastic. Love it. Thanx for sharing that, Drewdad.

(you said rebuttal...)

North Face ad at the bottom of this page on my computer......

Joe(am I going to click on it?)Nation

I think they did enough differences in The South Butt logo and company name to pull it off.
1. 2 half arches instead of 3;
1.5 Arches are upside down compared to The North Face logo;
2. Black outline instead of read;
3. Different font;
4. Different shade of red for background.

I think that, as a general rule, companies like North Face do themselves a disservice by making a legal issue out of what is plain parody. Most people see that kind of a lack of a sense of humor as just petty whining. As Joe Nation just suggested, am I going to click on that North Face ad at the bottom of this page? Hell, no. I'm pissed at those jerks now.

See what I mean?