I can't get the video to play smoothly...it keeps hanging up.
You might try youtube directly... I think that worked for me in a similar situation.
Here's the original article, and there has been at least one follow up, one for pizza and one "no knead bread revisited".
link -
http://www.nytimes.com/2006/11/08/dining/08mini.html?pagewanted=all
If you make your own hot dog rolls you will never want store bought again:
Hot Dog Rolls
1. In a bowl mix 1 cup water, 2 tablespoons butter, 1 egg, 3 1/4 cups flour, 1/4 cup sugar, 1 teaspoon salt, and 1 tablespoon instant yeast. Knead until you have a soft, smooth dough. Scoop up the dough, grease the bowl, return the dough to the bowl, cover with a damp towel, and let rise for 1-3 hours.
2. Divide the dough into 8 pieces, shape into logs, and place on a greased cookie sheet. (Obviously, you can shape the dough into hamburger buns if you wish.) Drape with the same damp towel. Let rise for 40 minutes until "quite puffy." They get quite puffy, so err on the side of petite when you shape your buns.
3. Preheat oven to 375. Bake for 12-15 minutes until golden brown. The recipe says to cool the buns, but I would use them soon. Like, immediately.
OK, I'll try that. I despise store hot dog and hamburger rolls.. well, usually. I don't completely hate the bolillo rolls here in new mexico.
