Clever Ads

where did these run?

i think the company is in brazil

Mind if I add one?

hmmm...

it took me awhile to "get" dj's...what, they are crushing things to get them onto papers?

Roberta's I've looked and looked at, I totally don't understand it at all.

DD is clever, but you'd only get it if you were standing where you could see both signs, and had a chance to see what car companies they are.

At first I just saw the checkmate, and thought they were saying it was a winning car. Then I saw the bill board to the left and saw it was a comparison....BUT, I thought both of them were BMW billboards, and thought BMW was comparing models. Which confused me because why would BMW say one of the cars was a winner, which meant one was not.

It was only after all that, that I realized the one on the left was Audi.

Taking all that into consideration, too much work to figure out, and by that time I had disassociated from the fact they were trying to sell me a car.

Then again, a lot of advertising goes over my head.