One thing to consider, if you want to customize and/or accessorize, you really need to stick with the Big 3 when it comes to SUV's and trucks. Take a look at Cabela's online catalog and you'll see what I mean.
My parents have a ML350 and my Dad got it stuck the other day. Then he realized with that funky pushbar tranny, that there is no way to rock the thing. They had to dig it out and back up 50 yards to the main road.
I don't think it's an ego or power trip thing in every case. Some of it is for the kid-like thrill. The ones that bring a twinge of animosity out of me are the ones who stare straight ahead, imperiously, large flags waving on the sides. I suspect they are killing Muslims in their dreams, driving through an imaginary Baghdad to and from work, or picking up the kids or going to church. I can't imagine the motives of the hot rodder I first described.
I'm not thinking about mowing anyone down or rolling over Muslims. Or anyone else. For me it's the thrill. Kid-like is an apt description, thanks, because I can so imagine bouncing up and down in the drivers' seat with a big-ass grin on my face. Happy as a lark!